Multiple Offers

I took a listing last week that had been listed with two other separate realtors over the past year. The list price had been reduced and reduced, and reduced.... I could go on (after all, I have over a year of history to cover) but in the end, when the Seller came to me after being referred by a neighbor, I wanted to make sure I wasn't the third strike!

I spent a lot of time on the market analysis. This is critical. The mistake Sellers are making is in the pricing.....If you are a seller and even 1% over where you should be, it can hurt you. There is an over-abundance of inventory, so missing the mark here is brutal.

We priced the property very competitively, not overpriced, and not really under priced....priced on the lower end of AVERAGE. The house was in above average condition. Numerous DESIRABLE upgrades. So, in essence, the house had alot of improvements, and priced on the lower end of an average price.....in other words...Priced to succeed! What I warn about most is the "chasing prices down" phenomenon which FAR to many sellers have done in the past 2 years. I can give numerous examples of why my selling strategy works.

And succeed we have on this listing......We averaged more than 1 showing per day, and received 2 offers within 10 days of having the property listed. I can not reveal the terms at this point in time, but I can assure you they are great terms. Two competing offers have driven up the price, and we can forget about that statistic of homes selling for 10% less than list price..... NO WAY! not in this case! We will end up closing with a price ABOVE list! Yes, it is possible!

There are so many benefits to getting an in depth analysis, and then looking at MANY factors in order to price properly to succeed.....and just being REALISTIC! By approaching this listing with a specific strategy, and a very solid marketing attack in the first 10 days, we accomplished what few sellers have done in this market! Forget about 1 offer, we received competing offers and will sell above list price!

If you are thinking of selling, please call me to discuss my plan!